By Hillary Thompson, Accra
Fan Milk PLC (Fan Milk) has rewarded 86 trade partners for their contribution to business growth in the “Akyede kese promo.”
Last year, the promo was launched to motivate trade partners to sell more whilst investing in their business.
Two rounds of the Promo were executed last year and rewarded 486 trade partners. This round of the Promo is the 3rd in the series and ran from January to March 2022.
Six key distributors and 80 agents won exciting prizes ranging from distribution trucks, tricycles, and chest freezers.
Speaking at the FanMilk Distribution Centre at Kaase during the Grand reward event, FanMilk Managing Director Yeo Ziobeieton said, “FanMilk PLC has a dual mission; economic progress on one hand and social progress on the other hand.
“And we bring this dual mission to life through a range of programmes, including Trade Support initiatives. One such initiative is our flagship Akyede kese promo which we launched last year and continuing into this year.”
He added, “I would like to take this opportunity to recognise the efforts of all our Trade Partners, both winners and non-winners. We appreciate your efforts and resilience in these challenging times.
“In tough times like this, a business mindset and a strong entrepreneurial spirit are the ingredients that are critical to business survival and success. I am delighted to see our Trade Partners show these qualities, and I encourage them to show more of it in the future.”
“Anointed Steve”, a Key Distributor in the Mid-Savannah Cluster, was adjudged the overall winner and was awarded a two Ton distribution van. Besides the Grand reward events, other winners were rewarded through tactical events in other FanMilk Clusters.